How to Build Links for your Website
Located in Greensboro, NC; we provide high quality, cost effective link building services that get your website ranked, all at an affordable price that fits your budget.
The online marketing power of link building is proven to generate substantial web traffic and rank improvements. Just like anything else that is worthwhile, getting high quality links back to your site takes a lot of effort. You have several options, which are to buy, earn, ask for links; or go with the online directory method.
Buy
While it may seem like you are buying online aquaintances and references, this is a proven method of link building and will pay off substantially. In most cases, paid links are found through online directories, of which there are many different options available to you, depending on your expectations. You can list your website in general online directories such as Yahoo!, Kudzu and Business.com, or you can look to more targeted directories that operate within your specific niche. Of course, when doing this make sure to conduct research and ensure that the links you are buying are of a high quality nature and offer a significant return on investment.
Earn
This particular method of link building will require some time, effort and creativity, but you will find that the links your efforts yield will be well worth the investment. Some methods which you can use:
- Create a section on your website for articles, newsletters, RSS feeds, etc…and submit accordingly.
- Create a blog or discussion board and post fresh, new content daily (relevant to your niche).
- Enable your customers/clients to post product reviews and consumer generated content on your site.
Ask
Look for non-competitive, content-rich, high-quality websites and send them an email politely asking for a link. Ensure that you point out how a link to your site can benefit them as well. Offer them a reciprocal link. However, only offer a link back if it will benefit both your users and theirs.
Content Creation
We specialize in creating unique content that is focused around your products, services, industry and target market. Our keyword research enables us to determine the best topics and build content around high volume search terms to get good traffic for your website. We manage blogs and write content on either a weekly or bi-weekly basis, depending on the level of service. We also write highly authoritative articles and market them on all of the major and niche industry article directories, with keyword specific anchor text links in the “about the author” section that point back to your website. These are extremely valuable for SEO!
Social Media and Social Bookmarking
This is a great way to build valuable links, share your website, add value through proper categorization and get exposure in high value publicly indexed pages which reference your website, product or content and help generate traffic for your business. There are hundreds of social networking and social bookmarking sites that we can leverage to help you get the maximum value out of your link building campaign.
Directories
Usually, directories will fall under the category of either paid, unpaid, or targeted:
Paid directories include the major players such as the likes of Yahoo! and Business.com, although listing and linking with smaller directories can be benficial as well. As always, do your research before committing to any specific directory. Otherwise, you end up running the risk of lost time and money in the long run.
Unpaid directories are the most popular way to add links towards a website. You should definitely register with dmoz.org, which is known as the Open Directory Project. Besides the fact that it is free, dmoz.org data is used on over 350 other directories (including Google), which makes your website just that much more accessible to web browsers. Keep in mind, however, that it can take several months to get approved and/or listed (depending on different factors) so don’t get antsy.
Targeted directories allow your site to target web browsers who are looking within your specific industry/niche. These can be of great benefit to a website and will definitely result in sales.
